Where software gets rebuilt.
SaaStock helped build the European SaaS ecosystem for 10 years. For a decade, the founders, operators, and investors building the companies that defined the category came here. They talked honestly — not in keynote-speak, but in the corridors, at the bar, in the sessions that ran over time because the conversation mattered too much to stop.
Now we're back. Not as a SaaS conference. As the event for leaders rebuilding software for the AI era. The same community, the same radical honesty, but pointed at the most important question in software right now: how do you survive — and win — the platform shift to AI?
Shift Europe is two days of unfiltered conversations. No keynote theatre. No pay-to-play panels. Playbooks from founders and operators who are actually doing it — transforming existing SaaS companies, building AI-native from scratch, and figuring out what comes next.
45-minute working conversations between two founders on a single hard problem — pricing the AI transition, rebuilding GTM for agents, hiring for an AI-native company. No slides. No stage management. Just the actual thinking.
A small number of full-room moments with founders and operators who have genuinely done something remarkable in the AI era. Selected for honesty, not profile. These are the sessions that reframe how you think.
Closed-door sessions of 12–15 founders and operators at similar stages. Moderated, not facilitated. These are the conversations that used to happen in the corridor — now they have a room and 90 minutes.
A dedicated stage for founders building AI-native companies from scratch. Not a side room — a co-equal stage. The Builders get their own programme alongside the main event.
The real value happens in conversations. Pre-scheduled 1:1 meetings with peers who are in the same moment you are — compare approaches, challenge assumptions, and walk away with insights you can act on immediately.
The nights are as important as the days. Two evenings of properly organised informal time — tapas, sangria, and the conversations that actually change things. Dinners, drinks, and no agenda.
Agenda is draft and subject to change.
Barcelona is the right city for this event. Not just because it's one of Europe's fastest-growing tech hubs, but because it's where the global AI conversation is already happening. The city draws international founders, operators, and investors year-round. The networks here run deep, and the energy is unlike anywhere else in Europe.
Venue details will be confirmed in Q2 2026. The event will be held in central Barcelona, accessible from Barcelona El Prat Airport in under 30 minutes. We'll have hotel room blocks and accommodation guidance closer to the date.
1,000+ founders and operators making real build-vs-buy decisions. The people reallocating budgets from legacy SaaS to AI infrastructure. Two days where the conversations that shape the next wave of software spending happen in one building.
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